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KMID : 0926620190240020023
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Korean Journal of Hospital Management
2019 Volume.24 No. 2 p.23 ~ p.37
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The Effect of Organizational Fairness, Organizational Culture Improvement, and Service Encounter on Hospital Management Performance
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Jung Yong-Ju
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Abstract
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The purpose of this study was to investigate the effect of fairness, culture, and service points on organizational management to maximize the ability of organizational members.
The subjects of the survey were selected from major hospitals, small and medium hospitals. A total of 500 questionnaires were distributed, but 404 (80.8%) were used for the final analysis. The SPSS WIN 20 program was used to analyze the collected data. The following conclusions were obtained.
First, in this study, organizational fairness did not show any general difference, and fairness was obtained with relatively high scores. In terms of improving organizational culture, size of hospital there is a statistically significant difference. the larger the organization, the more the organizational culture needs to be improved. Organizational fairness were significant differences in service encounter points and size of hospital.
Second, the correlation between fairness, organizational culture improvement, service contact point and management performance showed a very positive correlation.
Third, fairness has no effect on business performance. However, in this study, organizational culture improvement and service contact points are statistically significant and positive (+) influence on dependent variable management performance.
Therefore, in order to improve the organizational culture of the hospital, it is necessary for the CEO to the vision, core, to discuss and make a reasonable plan. In order to actively cope with rapidly changing hospital environment, it will be necessary to positively support the of new medical market and the increase of market share.
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KEYWORD
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Fairness, Organizational Culture, Service Encounter, Managerial Performance
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